Our Team

Meet Our Team


Nichole Bennecoff

Owner

Nichole joined the family business in 2006 and became the sole owner in 2018. She is fueled by the:

• Desire to create an impeccable client experience
• Belief that we accomplish more by growing as a team
• Responsibility to use our resources to be a positive force in the community

In her free time, Nichole loves time at the beach with friends/family and puppy (Tsuki), reading motivational and fiction books, and playing games or cards.

Owner | Empower Automotive
James | Empower Automotive

James

Store Leader

James grew up immersed in the automotive industry, with his family owning a dealership for over 40 years. He began working there as a teenager, gaining hands-on experience early on. To further his expertise, James completed the NCM Associates Service Management courses. Outside of work, he loves spending time outdoors.

Whether he's on his boat, swimming, ORV trail riding, snowmobiling, or traveling, he enjoys being active and adventurous. James is also a proud owner of two corgis, Kevin and Steve, who are his constant companions.

Nate

Service Manager

In 2017, Nate joined Empower Automotive as a Service Advisor. His passion for industry influence, valued training, and colleague camaraderie have driven him toward his position as Assistant General Manager.

Nate fully embraces Northern Michigan’s outdoors and spends leisure time hunting turkey, deer, duck and more! Along with his wife, he also enjoys fishing expeditions to stock up on Northern Michigan’s offerings.

Nate | Empower Automotive
Taylor | Empower Automotive

Taylor

Client Communications

With over a decade in customer service, Taylor is proud to be able to use her talents to help keep things running smoothly at the shop. Her workmates (affectionately call goofballs) have become like a 2nd-family to her.

Taylor loves adventure and spends her weekends hiking, at the beach, kayaking, and more. When at home, you can find her hosting friends for game night, hanging with her cute, silly cats, Moose and Morty!

Breana

Service Advisor

Bree joined Empower Automotive in 2020, having experience and training from Subaru of America. She loves working at Empower Automotive, noting that she has the “BEST clients and coworkers”, a home away from home.

Bree finds joy in spending time with her husband, son, and dogs. When Bree is not cheering on her son (motorcross, wrestling, and football), she likes to unwind through crafting and creating.

Breana | Empower Automotive
Sabrinna | Empower Automotive

Sabrinna

Marketing Coordinator

Since 2011 Sabrinna has taken on a variety of roles and is now tapping into her creativity as a marketing coordinator. She loves the growth mentality and the supportive team environment at Empower Automotive.



Sabrinna loves the outdoors! You can find her hiking, SUP boarding, biking, and camping. Her Favorite memories are spent with family, friends, and her poodles Bianca and Scarlett.

John

Estimator/Parts Specialist

John has owned many Subarus throughout his life, using them for years as delivery vehicles. This led to his interest in Subaru repair and joining Empower Automotive felt like a natural fit. At work, John enjoys verifying the needed parts and building accurate estimates for our clients.



Beyond work, he’s all about hiking, camping, family time, and hanging out with his energetic cats.

John | Empower Automotive
Hernan | Empower Automotive

Hernan

Shop Foreman/Master Technician

Since 2018, Hernan’s capabilities have steadily expanded through the training Empower Automotive has provided. The collaborative spirit at Empower Automotive resonates with Hernan.


Hernan channels his creativity away from work by building computer systems tailored for gaming. Recently, he’s taken up fishing and is always on the hunt for the perfect spot!

Adam

Technician

Adam has been dedicated to expanding his mechanical knowledge, starting his career in college and then 11-years as a Navy flight mechanic. He joined Empower Automotive in 2022 where he loves the culture, professionalism, and high level of client care and support.



Apart from work, Adam cherishes family time and enjoys the outdoors, especially in the warmer seasons. The natural beauty and the abundance of recreation make Traverse City a home run for him!

Adam | Empower Automotive
Andrew | Empower Automotive

Andrew

Master Technician

Andrew's interest in the automotive industry began early, with a childhood love for taking things apart and reassembling them. As he grew, this passion evolved into working on cars, and through dedication, he became a master-certified technician.


In his free time, Andrew enjoys camping, fishing, disc golfing, and spending time with his wife, their two dogs, four cats, and three horses. His ideal weekend? Hitting the drag strip with his ’88 Camaro for some racing fun.

Shylow

Technician

Shylow joined our team through a partnership with Northwest Education Services Career Tech School to Work Program. He has been a student of the Auto Repair program for the past two years and has earned credits while using the knowledge he acquired under the guidance of our experienced technicians. A true car enthusiast, Shylow grew up helping his dad fix cars and visiting car shows. When he's not working on cars, you'll find him fishing, hanging out with friends, or cruising around on his motorcycle.

Shylow | Empower Automotive
Ben | Empower Automotive

Ben

Master technician

Ben's interest in the automotive world began when he was a teenager, driven by a fascination with how things work. This passion led him to become a skilled technician. With years of experience and continuous learning, Ben has developed a Outside of work, Ben enjoys an active lifestyle. He loves camping, riding motorcycles, fishing, and shooting sports.


Family and friends are central to his life, and he cherishes time spent with them. Ben is also a devoted dog owner, who share his adventures with his two American Pitbulls, Atlas and Lady. Whether at work or in his personal life, Ben's dedication and enthusiasm make him a valued member of our team.

Tanner

Master Technician

Tanner grew up working with his dad on vehicles and playing racing games. After high school, he naturally gravitated toward the industry.


He gained experience with multiple brands early on and became efficient with engine replacements during his time at Hyundai.

Outside of work, Tanner enjoys camping in Michigan's Upper Peninsula, playing video games, and working on his project car. He and his fiancee share a love for animals and have rescued two cats- Lucy and Beezy

Tanner | Empower Automotive
Chandler | Empower Automotive

Chandler

Shop Assistant

Chandler chose the auto industry for its range of career paths, allowing her to find a role that aligns with her strengths. She takes pride in the skills she's developed in automotive technology, which have made her even more valuable and versatile within the field.


Outside of work, Chandler is a mom of three who enjoys self-care, reading, watching shows, and being outdoors. She has two Nigerian dwarf goats, Chief and Lasso, and loves sushi and Mexican food. Chandler is passionate about creating—whether it’s shop wear, gifts for family, or items for her daughter’s dance studio.

Austin

Shop Assistant

Austin's passion for automotive work began while helping his father, a skilled technician who loved restoring classic cars. He is continuously expanding his knowledge and training in the field.


Outside of work, Austin enjoys outdoor activities, from beach days in the summer to skiing and snowboarding in the winter. He also enjoys spending time with his Husky-German Shepherd mix, Bronx.

Austin | Empower Automotive
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